HBO Hopes to Grow “Game of Thrones'” Audience Through The Power of Hip-Hop

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Behold the greatest sentence I’ve read this week/month/maybe ever:

Time Warner’s HBO hopes to attract more rap fans to watch Game of Thrones with a hip-hop mixtape featuring rappers like Big Boi.

Game of Thrones, HBO’s hit fantasy saga of blood, sex, and politics, returns for a fourth season in April. The season premiere will be preceded by this 10-song mixtape, titled Catch the Throne, which is set for release on Friday. (Click here for the track list; songs are based on specific episodes of the show.) The featured artists, such as Common, Wale, and reggaeton star Daddy Yankee, seem super-enthusiastic about nerding out over this fantasy epic. For instance, here is “Mother of Dragons” by Big Boi (of Outkast fame), which includes the lyric:

“Fuck the Lannisters and everybody ridin’ with ’em / Jon Snow and the Night’s Watch finna slide some iron in ’em.”

(“HBO has not revealed if a Tyrion response track is forthcoming,” reported Rolling Stone.)

And here’s “King Slayer” by Wale:

“Usin’ my king knack for words, as a actual sword / I could decapitate a rapper / If he be lacking, he gone.

(Wale has previously rapped extensively about his love for the TV show Seinfeld, and has even collaborated with Jerry Seinfeld himself.)

George R. R. Martin, the famous 65-year-old author of the books on which the show is based, was not available to comment on the Game of Thrones rap mixtape. “I am sure he loves it but I won’t be able to get a quote for ya,” says Vince Gerardis, Martin’s manager and a Game of Thrones co-executive producer (along with Martin). “I love it,” Gerardis added.

While we’re on the subject, watch our Game of Thrones attack ads—in which we imagine what it would be like if super-PACs and dark-money outfits existed in the Seven Kingdoms.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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