March 28, 2014

Quick Reads: “The Humor Code” by Peter McGraw and Joel Warner


The Humor Code

The Humor Code

By Peter McGraw and Joel Warner

SIMON AND SCHUSTER

Searching for the essence of humor is a delicate business: Dig too deep, and you kill the joke. Fortunately, Peter McGraw, an irrepressible psychology prof, and Joel Warner, his straight-man scribe, deliver entertaining answers to nagging questions like: Do unhappy people make better comedians? Are some things too horrible to laugh at? And how do you win The New Yorker cartoon contest? Despite getting heckled by colleagues in the surprisingly serious field of humor studies and bombing as a stand-up comic, McGraw lays out a convincing theory about how humor works and why it’s an essential survival mechanism.

This review originally appeared in our March/April 2014 issue of Mother Jones.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

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