March 18, 2014

Short Takes: “The New Black”


The New Black

PROMISED LAND FILM

The black voters who turned out for Barack Obama in November 2008 also have been blamed for nudging California’s gay-marriage ban—since nullified by the Supreme Court—to victory. To explore changing black perspectives on gay rights, director Yoruba Richen follows Maryland’s 2012 same-sex marriage referendum, introducing us to people like 24-year-old activist Karess Taylor-Hughes and Pastor Derek McCoy, president of the Maryland Family Alliance—thought leaders on opposite sides of the issue. Backed by an outstanding gospel soundtrack, The New Black is a story of passion, conviction, and the evolution of long-held attitudes. It’s likely to move you, whatever your belief.

This review originally appeared in our January/February issue of Mother Jones.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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