March 13, 2014

We’re Still at War: Photo of the Day for March 13, 2014


Lance Cpl. Steven T. Peterson, a machine gunner with Weapons Company, 3rd Battalion, 8th Marine Regiment, 2nd Marine Division and part of Black Sea Rotational Force 14, subdues a simulated enemy during a mechanical arm control holds course after being exposed to oleoresin capsicum spray on Mihail Kogalniceanu Air Base, Romania, March 5, 2014. The Marines were directly exposed to the OC spray, then instructed to complete a course with different stations which required them to execute different take down techniques on a simulated enemy combatant. Black Sea Rotational Force 14 is a contingent of Marines to maintain positive relations with partner nations, regional stability and increase interoperability while providing the capability for rapid crisis response, as directed by U.S. European Command, in the Black Sea, Balkan and Caucus regions of Eastern Europe. (U.S. Marine Corps photo by Lance Cpl. Scott W. Whiting/Released)

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

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