April 18, 2014

WATCH: GOP Candidate Whacks Obama Bobblehead in Weird New Ad


Nebraska state Sen. Beau McCoy (R), who is campaigning for governor by driving around the state in a white pickup truck with a ladder rack, wants GOP primary voters to know that he’ll push back against President Barack Obama’s administration. In an ad that hit Nebraska airwaves this week, McCoy confronts an Obama bobblehead doll mounted on a fence post—and knocks it to the ground with a swift backhand. “More Obamacare in Nebraska? That’s the last thing we need,” he says before smacking the bobblehead.

Then he rides off on his steed.

McCoy is a serious underdog in the race to succeed GOP Gov. Dave Heineman. He grabbed just 4.7 percent in a February survey of the field by Harper Polling, well behind attorney general Jon Bruning and former Ameritrade COO Pete Ricketts, the son of big-time Republican super-PAC donor Joe Ricketts.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

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