April 23, 2014

We’re Still at War: Photo of the Day for April 23, 2014


Marines with Battalion Landing Team, 1st Battalion, 6th Marine Regiment, 22nd Marine Expeditionary Unit, convoy their light armored vehicles across the beach as a Navy landing craft, air cushion with Assault Craft Unit 4 departs the beach of Sierra del RetÌn, Spain, during Spanish Amphibious Bilateral Exercise 2014 Feb. 24, 2014. Spanish PHIBLEX is an annual exercise designed to improve interoperability, increase readiness and develop professional and personal relationships between U.S. forces and participating nations. The MEU is deployed to the U.S. 6th Fleet area of responsibility with the Bataan Amphibious Ready Group as a sea-based, expeditionary crisis response force capable of conducting amphibious missions across the full range of military operations. (U.S. Marine Corps photo by Sgt. Austin Hazard/Released)

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

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