This is the Best/Worst Campaign Video of 2014


Depending on where you stand, this is either the best piece of political performance art of the 2014 election or the worst. Or maybe it’s both. Supporters of embattled Mississippi state Sen. Chris McDaniel, who is challenging longtime incumbent Sen. Thad Cochran (R-Miss.) in the June primary, have composed this charming jingle, asking Cochran to “please come home.” These kinds of supporter-generated videos can often be tacky and amateurish, or woefully off-message. But this—this is art. Watch:

Lyrics below:

Won’t you come home Thad Cochran,
Won’t you come home,
You’ve been there way too long,
We sent you up there, to do what’s right,
But now you done us wrong

Remember that crazy health care, that gun control,
You voted for was oh so wrong,
Well, it’s really a shame,
And you’re partly to blame,
Thad Cochran won’t you please come home.

2nd Chorus

Won’t you come home Thad Cochran,
Won’t you come home,
Our party’s gone off track,
With Chris McDaniel, we’ve got a chance,
To bring our party back,

So pack your suitcase, and grab your hat,
Then catch a ride and get here fast,
We know you did your best,
But it’s time for a rest,
We hope this term be your last!

3rd Chorus
Won’t you come home Thad Cochran,
Won’t you come home,
You’re spending way too much,
You’ve raised the ceiling of debt so high,
This country can’t catch up…

And your pork barrel, is filled so full,
I think that it just may bust!
Please hear our call, as we plead one and all,
Thad Cochran, won’t you please come home.

Note: Thad Cochran doesn’t wear a hat:

Pete Marovich/ ZumaPress

 

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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