We’re Still at War: Photo of the Day for May 15, 2014


A team of Soldiers belonging to the 450th Engineer Company, the 350th Eng. Co., and the 374th Eng. Co., moves through concealing smoke to enter and clears a building as one of the evaluated exercises for Sapper Stakes at Fort McCoy, Wis., May 6. Sapper Stakes is a combined competition hosted by the 416th Theater Engineer Command and the 412th TEC to determine the best combat engineer team in the Army Reserve. (U.S. Army photo by Sgt. 1st Class Michel Sauret)

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

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