Emma Watson Crashes United Nations Website With Her Goodwill Ambassador Announcement

<a href="https://www.facebook.com/photo.php?fbid=900772396608318&set=a.360282067324023.88617.140216402663925&type=1">Emma Watson</a>/Facebook


Emma Watson—the humanitarian and staunch feminist who you may recognize from such films as The Bling Ring, Noah, and the Harry Potter movies—is now working with the United Nations on gender equality and female empowerment.

On Monday, UN Women and Watson announced that she had been appointed as a celebrity Goodwill Ambassador. The 24-year-old British actress will work on the “empowerment of young women and will serve as an advocate for UN Women’s HeForShe campaign,” according to the UN Women’s press release. (The HeForShe campaign enlists men and boys to stand up for gender equality.) In 2012, Watson became an ambassador for the Campaign for Female Education.

The announcement drew enough web traffic to crash the UN Women website. “We apologize & hope to be back up soon,” the UN entity tweeted. The site experienced problems for roughly 12 hours following the announcement. “This is the power of [Watson]; she has such global appeal,” UN Women’s Elizabeth Nyamayaro told Mother Jones.

“Ms. Emma Watson is someone who is not only smart, but someone who is very passionate about girls’ issues,” Nyamayaro said, explaining why the UN reached out to the actress in the first place. According to Nyamayaro, Watson is particularly excited about working with HeForShe, and will also support the work of young women across UN Women’s strategic pillars, including economic empowerment, ending violence against women, political participation, and peace and security.

Here is Watson’s full statement on her new gig:

Being asked to serve as UN Women’s Goodwill Ambassador is truly humbling. The chance to make a real difference is not an opportunity that everyone is given and is one I have no intention of taking lightly. Women’s rights are something so inextricably linked with who I am, so deeply personal and rooted in my life that I can’t imagine an opportunity more exciting. I still have so much to learn, but as I progress I hope to bring more of my individual knowledge, experience, and awareness to this role.

(Watson expressed her excitement on Twitter with a blushing emoticon.)

Other celebrity Goodwill Ambassadors for the UN include Liam Neeson, “Twitter Nazi hunter” Mia Farrow, and Orlando Bloom.

Below is video of Watson visiting slum homes and a fair trade group in Bangladesh: “I still find it hard to convey what fair trade means to those producing our fashion—it’s just so impressive to see how the women have used fair trade clothing to escape poverty and empower themselves and their children,” Watson said. “I was moved and inspired.”

This post has been updated.

$500,000 MATCHING GIFT

In 2014, before Donald Trump announced his run for president, we knew we had to do something different to address the fundamental challenge facing journalism: how hard-hitting reporting that can hold the powerful accountable can survive as the bottom falls out of the news business.

Being a nonprofit, we started planning The Moment for Mother Jones: A special campaign to raise $25 million for key investments to make Mother Jones the strongest watchdog it can be. Five years later, readers have stepped up and contributed an astonishing $23 million in gifts and future pledges. This is an incredible statement from the Mother Jones community in the face of the huge threats—both economic and political—against the free press.

Read more about The Moment and see what we've been able to accomplish thanks to readers' incredible generosity so far, and please join them today. Your gift will be matched dollar for dollar, up to $500,000 total, during this critical moment for journalism.

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate

We have a new comment system! We are now using Coral, from Vox Media, for comments on all new articles. We'd love your feedback.