Chart: How Black Friday Invaded Thanksgiving

At many major stores, Turkey Day itself has become the opening day of the holiday shopping season.

 

Remember the holiday formerly known as Thanksgiving? It had a pretty good run for about 390 years—until around 2011, when it began to be replaced with a shopping extravaganza. In the past few years, the traditional dividing line between Thanksgiving and Black Friday, the official start of the holiday retail season, has blurred. At many major retail stores, this Thursday won’t be a day of turkey and family time but a mad rush for XBoxes and iPhones. Here’s how Black Friday’s Thanksgiving creep became a full-blown takeover:

 

 

$500,000 MATCHING GIFT

In 2014, before Donald Trump announced his run for president, we knew we had to do something different to address the fundamental challenge facing journalism: how hard-hitting reporting that can hold the powerful accountable can survive as the bottom falls out of the news business.

Being a nonprofit, we started planning The Moment for Mother Jones: A special campaign to raise $25 million for key investments to make Mother Jones the strongest watchdog it can be. Five years later, readers have stepped up and contributed an astonishing $23 million in gifts and future pledges. This is an incredible statement from the Mother Jones community in the face of the huge threats—both economic and political—against the free press.

Read more about The Moment and see what we've been able to accomplish thanks to readers' incredible generosity so far, and please join them today. Your gift will be matched dollar for dollar, up to $500,000 total, during this critical moment for journalism.

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate

We have a new comment system! We are now using Coral, from Vox Media, for comments on all new articles. We'd love your feedback.