Being a Terrible Candidate Isn’t What Doomed Martha Coakley

The conventional wisdom is that she’s a terrible candidate. It’s not that simple.

Julia Malakie/Lowell Sun/Zuma

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Four years after losing a Senate special election to Scott Brown, Massachusetts Democratic attorney general Martha Coakley is on the brink of defeat in another race that was hers to lose. Both Fox News and ABC have called the governor’s race for Republican Charlie Baker, but Coakley has pledged to fight on—at least until Wednesday morning.

The result, if it holds, is a gut-punch for Democrats in the Bay State, where Coakley once led by 29 points. As the race tightened in the campaign’s final month, heavyweight surrogates came to Massachusetts to stump for the nominee. But in the end, not even Elizabeth Warren and Hillary Clinton could save Coakley from another electoral defeat.

The easy takeaway here is that Coakley is a spectacularly bad candidate, woefully out of touch with Massachusetts voters. “You could call her the Bill Buckner of politics, if she even knew who the Red Sox were,” as Politico Magazine‘s Ben Schreckinger put it in October. But if you really know who the Red Sox are, you’d know that Buckner’s famous gaffe came only after the rest of the team had already blown the game. And that’s sort what happened here—the loss stemmed from a confluence of factors, not a singularly flawed candidate.

Massachusetts is overwhelmingly Democratic, but in many ways the state government has moved on from the policy fights facing the rest of the country. Although Baker, who lost to Gov. Deval Patrick in 2010, has been critical of the Affordable Care Act, the issue lacks the resonance it has in a place like Louisiana, because Massachusetts already had a law mandating health insurance. It was even written by a Republican. Baker is also pro-choice and supportive of same-sex marriage (his gay brother starred in a campaign ad). He’s hardly a cookie-cutter national Republican.

Coakley avoided the kind of face-palm moments that dogged her in 2010, when she went on vacation during the campaign and blanched at the prospect of shaking hands outside Fenway Park “in the cold.” Here she is talking to tailgating Patriots fans before Sunday’s game against Denver—outside, in the cold:

 

A photo posted by Martha Coakley (@marthacoakley) on

Massachusetts is the kind of place that periodically elects moderate Republican white dudes to positions of power—Republicans had held the governor’s mansion for 16 years before Deval Patrick won in 2006. You could argue that any Dem could have lost in a wild year like 2010 (plenty of other blue-state Democrats lost too), and in 2014 she ran up against voter fatigue with the outgoing Democratic governor. Plus, she had a long primary that wasn’t settled until September, giving Baker months to define the race on his own terms. The most charitable thing that could be said is that she has been spectacularly unlucky.

She probably shoulda won, though.

WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

payment methods

WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate