One Perfect Tweet Explains the Ultimate Lesson of #TheDress


Twitter erupted into craziness Thursday night after a dress went viral. What color was the dress? Some thought it was gold and white; some thought it was blue and black. People had fun. Fun was had! Had was fun! It was a good time and times were good. But this being the world we live in some Serious Cops had to flash their lights and start ticketing people for having fun.

There are a lot of cops on the internet. Everyone’s got a set of cuffs and a gun—and whatever crime they think you’ve committed, well, they’re ready to slap those cuffs on you and sentence you to 20 years hard internet. A lot of commenters on this site are cops. Journalism Cops. I’m sure a bunch of people will comment on this post saying, “why is this news?”

Anyway, no one likes Internet Cops. Internet Cops is probably the only police procedural CBS has ever passed on.

The lesson of #TheDress? Put your gun down, Barney Fife. Your services aren’t needed.

P.S. The dress is blue. 

Disclaimer: Nick Baumann is a Senior Editor at Mother Jones. I gave him fair warning I was about to blog his tweet.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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