June 30, 2015

Chris Christie Announces Presidential Bid, Doesn’t Break Internet

The reaction to Christie’s declaration is not overwhelming.

Dennis Van Tine/ZUMA

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On Tuesday morning, Chris Christie, the brash and gruff scandal-tainted governor of New Jersey, announced he was officially entering the GOP race for president. Flanked by his wife Mary Pat Foster and his four kids, Christie hit the stage at his high school alma mater to Bon Jovi’s “We Weren’t Born To Follow,” and he declared, “We must tell each other the truth about the problems we have and the difficulty of the solutions.”

Once upon a time, Christie was widely regarded as a potential leader of the GOP pack; he was a favorite of Republican-leaning billionaires (Koch Brothers and others) and a GOPer who could boast success in a Democratic state. His entry into the contest would have been major news. But after Bridgegate and various economic setbacks in New Jersey, he’s fighting for to be at the top of the second tier. (There are now 14 contenders officially in the race.) A recent poll found that only 4 percent of Republican voters want to see Christie as president. And his announcement hardly set the Internet on fire.

Here’s some of the immediate reaction on Twitter, which was, to tell it like it is, a bit underwhelming:

Ann Coulter

Laura Ingraham

Ted Cruz

Greta Van Susteren

Mark Murray

Nate Silver

Fortune

Deborah Wasserman Schultz

Seton Hall Law

Mashable

Chris Christie has gone from telling people to sit down and shut up to having to ask them for attention.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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