June 29, 2015

NBC Finally Dumps Donald Trump

Nancy Kaszerman/ZUMA

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On Monday, NBC released a statement announcing it was severing its business ties with Donald Trump following his recent remarks stating Mexican immigrants were “rapists” who carry drugs into the United States.

The network will no longer be airing the real estate mogul’s Miss USA and Miss Universe pageants. Trump, who earlier this month descended from an escalator and announced he was making a bid for the White House, stepped down as host from the reality show in order to run for president.

Just last week, the Spanish-language television network Univision also announced it was cutting ties with Trump due to the “insulting remarks.” Since then, Trump has threatened to sue the company. On Friday, he even publicly posted a Univision reporter’s personal phone number in retaliation to the network’s announcement.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

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