The First Viral Video Ever Was Recorded 45 Years Ago Today


On November 9, 1970, George Thornton, an engineer at the Oregon Department of Transportation, had a mission: remove a 45-foot sperm whale washed ashore the Oregon coast just south of the Siuslow River. But how?

As The Oregonian‘s Stuart Tomlinson puts it in Thornton’s obituary in 2013:

ODOT officials struggled with what to do with the whale. Rendering plants said no thanks. Burying was iffy because the waves would likely have just uncovered the carcass. It was too big to burn.

So the plan was hatched: Let’s blow it up, scatter it to the wind and let the crabs and seagulls clean up the mess. So Thornton and his crew packed 20 cases of dynamite around the leeward side of the whale, thinking most of it would blow into the water. At 3:45 p.m. Thursday, Nov. 12, the plunger was pushed.

The whale blew up, all right, but the 1/4 mile safety zone wasn’t quite large enough. Whale blubber and whale parts fell from the sky, smashing into cars and people. No one was hurt, but pretty much everyone was wearing whale bits and pieces.

At that moment on November 12, 1970—45 years ago today—the decaying whale erupted into the public consciousness and eventually became a viral sensation. It was keyboard cat before cats had keyboards. “[It] went viral before the internet had the infrastructure to support viral videos,” Andrew David Thaler wrote in Vice‘s definitive history, “when mailing a six minute clip via USPS was faster than downloading.”

 

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Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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