Hillary Clinton’s Newest Ad Zeroes in on Calls for Increased Gun Control

On Tuesday, Hillary Clinton’s presidential campaign debuted a new television ad that zeroed in on the need for increased gun control laws—an issue the Democratic front-runner is using to position herself as a markedly different candidate to her rival, Bernie Sanders, the senator from Vermont. The spot is being shown in the early battleground states of Iowa and New Hampshire, according to the New York Times, and stands out as novel compared to recent presidential campaigns in which Democrats have mostly been on the defensive about gun control.

“We need to close the loopholes and support universal background checks,” Clinton is seen telling a crowd in the clip titled “Together.” “How many people have to die before we actually act?”

The ad comes just one day after Clinton held a private meeting with several family members of victims of gun violence, including the mothers of Trayvon Martin and Tamir Rice:

Shortly after the deadly rampage in Oregon last month, Clinton announced a series of proposals to help combat rising gun violence, including using executive authority to close the so-called “gun show loophole” if she became president.

In recent months, Clinton has accused Sanders of being too lax on gun control, taking swipes at the Vermont senator for supporting a controversial law in 2005 that protected gun manufacturers from being sued by victims of violence.

Her momentum on the issue has been steadily growing, particularly after she charged Sanders with not doing enough to tackle gun violence at the first Democratic debate in October. You can watch that tense exchange below: