Candidate’s Spouse Is a Secret Weapon

A brief history of a bad cliche.

<a href="https://www.flickr.com/photos/veni/3114493230/in/photolist-5KdAk9-5K9fPD-578yRB-D3WVrq-CE1Lep-CE1KAv-Cg8i88-CE1L4z-D3WW2U-Cg1a3W-CE1KtM-DdvStV-CE1KfF-BT1aGT-CLoKLw-DdvRVa-D6ebKM-5KdBkJ-6ge2bb-Pevas-4D3oDR-bqssJQ-6q5xG6-6q5ymF-6q5zac-6q9HhS-6q9H81-6q9HdG-bqssMW-65bNoG-PevUf-Pevuh-Pf2SB-Pf3yc-4D7Coo-4D7JNU-4D7ERG-4D7Kjj-4D7KM5-4D3vak-4D7HMj-4D7DUN-4D3o98-4D3rrr-4D7BQW-4D7Eqb-4D3qZ6-4D3qyg-4D7Jjd-4D7HdL">Veni</a>/Flickr

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Hillary Clinton was nodding to tradition when she jokingly referred to her husband Bill, the former president of the United States, as her “secret weapon.” Puff pieces that describe a candidate’s spouse as the campaign’s “secret weapon” are as much a part of presidential campaigns as kissing babies and self-important Iowans.

Here is a brief history of a bad cliche:

Jane Sanders

Heidi Cruz

Columba Bush

Melania Trump

Neither of Trump’s two previous wives are considered secret weapons by the political press, but his daughter, Ivanka—whom Trump has said he would consider marrying if they weren’t related—is:

Ivanka Trump

Kelley Paul

Anita Perry

Mary Kaye Huntsman

Carol Paul

Callista Gingrich

Karen Santorum

Michelle Obama

Ann Romney

Cindy McCain

Todd Palin

Jill Biden

Teresa Heinz Kerry

Elizabeth Edwards

McClatchy

“Edwards has been variously described as her husband’s ‘stealth fighter’ or ‘bulletproof cannon’ or ‘the most interesting person in the presidential race right now,'” McClatchy reported. “If not the dominant voice, Elizabeth Edwards has become the most provocative one.”

Judy Dean

Cox Newspapers

Laura Bush

Baltimore Sun

In a dig at previous secret weapons, the Baltimore Sun reported that Bush had the added benefit of not being fully weaponized: “[t]he candidate’s wife, who said one day she hoped to see a woman president, was careful not to sell herself as a striving political wannabe or a back-room adviser to her husband.”

Tipper Gore

Lawrence Journal-World

In addition to his wife, Tipper, Al Gore had a second secret weapon—his oldest daughter, Karenna. It’s a wonder he ever lost:

Daily Mail

Ernestine Bradley

New York Magazine

New York Magazine described the wife of the New Jersey Democrat as “slight, with birdlike features and luminous blue eyes,” with “a waifish, spritelike appearance” that gives the air of “a Teutonic Audrey Hepburn.”

Barbara Bush

Hillary Clinton

Elizabeth Dole

Just about the only major candidate for president or vice president whose spouse was not considered a “secret weapon” was Dick Cheney’s wife, Lynne. Obviously Dick Cheney’s secret weapon is a shotgun.

 

LET’S TALK ABOUT OPTIMISM FOR A CHANGE

Democracy and journalism are in crisis mode—and have been for a while. So how about doing something different?

Mother Jones did. We just merged with the Center for Investigative Reporting, bringing the radio show Reveal, the documentary film team CIR Studios, and Mother Jones together as one bigger, bolder investigative journalism nonprofit.

And this is the first time we’re asking you to support the new organization we’re building. In “Less Dreading, More Doing,” we lay it all out for you: why we merged, how we’re stronger together, why we’re optimistic about the work ahead, and why we need to raise the First $500,000 in online donations by June 22.

It won’t be easy. There are many exciting new things to share with you, but spoiler: Wiggle room in our budget is not among them. We can’t afford missing these goals. We need this to be a big one. Falling flat would be utterly devastating right now.

A First $500,000 donation of $500, $50, or $5 would mean the world to us—a signal that you believe in the power of independent investigative reporting like we do. And whether you can pitch in or not, we have a free Strengthen Journalism sticker for you so you can help us spread the word and make the most of this huge moment.

payment methods

LET’S TALK ABOUT OPTIMISM FOR A CHANGE

Democracy and journalism are in crisis mode—and have been for a while. So how about doing something different?

Mother Jones did. We just merged with the Center for Investigative Reporting, bringing the radio show Reveal, the documentary film team CIR Studios, and Mother Jones together as one bigger, bolder investigative journalism nonprofit.

And this is the first time we’re asking you to support the new organization we’re building. In “Less Dreading, More Doing,” we lay it all out for you: why we merged, how we’re stronger together, why we’re optimistic about the work ahead, and why we need to raise the First $500,000 in online donations by June 22.

It won’t be easy. There are many exciting new things to share with you, but spoiler: Wiggle room in our budget is not among them. We can’t afford missing these goals. We need this to be a big one. Falling flat would be utterly devastating right now.

A First $500,000 donation of $500, $50, or $5 would mean the world to us—a signal that you believe in the power of independent investigative reporting like we do. And whether you can pitch in or not, we have a free Strengthen Journalism sticker for you so you can help us spread the word and make the most of this huge moment.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate