Trump’s First TV Ad Embraces His Most Controversial Ideas


A week after promising to open his ample war chest and start spending on television ads, Republican presidential front-runner Donald Trump unveiled his campaign’s first TV advertisement on Monday morning. Trump has previously aired ads on his personal Instagram account, but a mere month before the Iowa caucus, his campaign decided it was time to make the move to the airwaves.

The ad focuses on ISIS and immigration, and doesn’t shy away from the more controversial positions Trump has staked out. A voiceover from an ominous narrator promises that Trump will temporarily ban Muslims from entering the country, “quickly cut the head of ISIS and take their oil,” and build a wall along the southern border of the United States that Mexico will finance.

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You expect the big picture, and it's our job at Mother Jones to give it to you. And right now, so many of the troubles we face are the making not of a virus, but of the quest for profit, political or economic (and not just from the man in the White House who could have offered leadership and comfort but instead gave us bleach).

In "News Is Just Like Waste Management," we unpack what the coronavirus crisis has meant for journalism, including Mother Jones’, and how we can rise to the challenge. If you're able to, this is a critical moment to support our nonprofit journalism with a donation: We've scoured our budget and made the cuts we can without impairing our mission, and we hope to raise $400,000 from our community of online readers to help keep our big reporting projects going because this extraordinary pandemic-plus-election year is no time to pull back.

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