Trump’s First TV Ad Embraces His Most Controversial Ideas


A week after promising to open his ample war chest and start spending on television ads, Republican presidential front-runner Donald Trump unveiled his campaign’s first TV advertisement on Monday morning. Trump has previously aired ads on his personal Instagram account, but a mere month before the Iowa caucus, his campaign decided it was time to make the move to the airwaves.

The ad focuses on ISIS and immigration, and doesn’t shy away from the more controversial positions Trump has staked out. A voiceover from an ominous narrator promises that Trump will temporarily ban Muslims from entering the country, “quickly cut the head of ISIS and take their oil,” and build a wall along the southern border of the United States that Mexico will finance.

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PLEASE—BEFORE YOU CLICK AWAY!

“Lying.” “Disgusting.” “Scum.” “Slime.” “Corrupt.” “Enemy of the people.” Donald Trump has always made clear what he thinks of journalists. And it’s plain now that his administration intends to do everything it can to stop journalists from reporting things it doesn’t like—which is most things that are true.

We’ll say it loud and clear: At Mother Jones, no one gets to tell us what to publish or not publish, because no one owns our fiercely independent newsroom. But that also means we need to directly raise the resources it takes to keep our journalism alive. There’s only one way for that to happen, and it’s readers like you stepping up. Please do your part and help us reach our $150,000 membership goal by May 31.

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