This Ad by Republicans Against Barry Goldwater Basically Predicted Donald Trump


“When the head of the Ku Klux Klan, when all these weird groups come out in favor for the candidate of my party, either they’re not Republicans or I’m not,” says the thoughtful-looking man as he stares into the camera.

You wouldn’t be at fault for assuming such a line was used to describe the existential crisis within the Republican party today, as it wrestles with the very real prospect of Donald Trump becoming its presidential nominee. But it’s actually a direct quote from “Confessions of a Republican,” a 1964 television advertisement attacking thennominee Barry Goldwater. It features an actor playing a lifelong Republican who struggles to come to terms with the Arizona senator’s rise.

The classic campaign ad has resurfaced today because of its eerie parallels to the 2016 election and the increasingly likely chance that Trump will secure the GOP nomination.

“This man scares me,” the man in the ad says. “Now maybe I’m wrong. A friend of mine said to me, ‘Listen, just because a man sounds a little irresponsible during a campaign doesn’t mean he’s going to act irresponsibly.’ You know, that theory that the White House makes the man—I don’t buy that.”

For nearly five minutes the actor ponders the implications of his party’s nominee, regretting that he did not go to the San Francisco convention and oppose him. He concluded by urging Republican support of the Democratic candidate, Lyndon Johnson.  

“I think my party made a bad mistake in San Francisco, and I’m going to have to vote against that mistake on the third of November.”

That’s probably where the parallels to today end.

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I'm hopeful because of readers like you. Will you pitch in today?

We see the headlines on a weekly basis: the claw backs in public media, the gutting of The Washington Post, the bending over backwards to appeal to Trump and his allies.

But not here.

When Mother Jones started publishing 50 years ago, our founders made a critical decision: to be a reader-supported nonprofit. They knew that no corporate owner would be interested in a muckraking newsroom; they also knew that no muckraking newsroom would be interested in following the agenda of a corporate owner.

And so, we’ve been reader-funded for half a century. We rely on contributions from our readers—readers like you—whether it’s $50, or $15 a month, or whatever fits your budget. People give what they can, and every donation makes a difference for our newsroom, which has grown tremendously—in size and reach and renown—since its inception in 1976.

You may be wondering: What does it take to publish an investigation? And what does my donation actually fund? The answers are one and the same: It takes people, resources, and time. And that’s what your donation funds directly.

Every donation Mother Jones receives from readers fortifies our newsroom, whether we’re covering underreported scandals out of Washington, DC, or the most important news of the day. And right now, each donation will be doubled thanks to a $50,000 match. So when you make a donation, it’ll go twice as far.

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