May 17, 2016

Watch: Pro-Clinton Super-PAC Releases Two Blistering New Trump Ads

They are part of a lavish $130 million campaign across battleground states.

Priorities USA

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The top pro-Hillary Clinton super-PAC, Priorities USA, released two blistering new anti-Trump advertisements on Monday night, attacking the presumptive GOP nominee’s attitudes toward women.

The ads, first broadcast by MSNBC’s The Rachel Maddow Show and simultaneously released online, are the first salvo in the super-PAC’s massive new advertising campaign, reported by my colleague Pat Caldwell earlier today. In one of the ads, several actors mime derogatory (or downright strange) things that Trump has said about women, including comments about his daughter, Ivanka, and the Fox News presenter Megyn Kelly. The ad ends with, “Does Donald Trump really speak for you?”

The new super-PAC strategy—funded by a lavish $130 million purchase of airtime across battleground states—will focus on getting out the vote among Clinton’s key groups of supporters, particularly Latinos and African Americans. Of that $130 million, $35 million is set aside for digital advertising.

Let the auto-play digital media campaign video deluge begin.

Here’s the second ad:

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

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