Clinton Campaign Reprises Anti-Goldwater Ad From 1964

And calls Trump a “threat to humanity.”

Carolyn Kaster/AP

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On the eve of the Republican National Convention in Cleveland, Hillary Clinton’s campaign has released a new web ad harkening back to an iconic political ad from the 1960s—it even stars the same actor.

The new ad is designed as a sequel to a famous ad from the 1964 election between President Lyndon Johnson and conservative Arizona Sen. Barry Goldwater. During that race, the Democratic National Committee released an ad titled “Confessions of a Republican,” in which a GOP voter, played by actor Bill Bogert (who was also a registered Republican), explains why, as a lifelong Republican, he is planning to vote against Goldwater.

In the original ad, Bogert sits in a chair and talks directly to the camera. “This man scares me,” he says. “So many men with strange ideas are working for Goldwater.” At the end of the ad, he says, “I think my party made a bad mistake in San Francisco”—the site of the ’64 GOP convention—”and I’m going to have to vote against that mistake in November.”

The Clinton campaign’s new ad features Bogert delivering the same message. “This man scares me,” Bogert says. “Trump says we need unpredictability when it comes to using nuclear weapons…When a man says that, he sounds a lot like a threat to humanity.” Bogert ends this ad on the same note he ended the last one. He says, “I think the party is about to make a terrible mistake in Cleveland and I’m going to have to vote against that mistake on the 8th of November.”

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This is how change happens.

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This investigative reporting takes time too. Months of research. Weeks of writing, editing, and fact checking—and putting together the photography, art, video, and audio that tell the stories in a new way, illuminating new perspectives and voices.

We can afford to take our time because we don’t report to oligarchs or corporations. We report to you, and for you.

And the stakes are high. Democracy is on the defense. We’ve been exposing corruption and scandal for five decades, and this is a pivotal moment in our country’s history. Will democracy prevail? We won’t wait for time to tell—independent journalism is essential for democracy, and we’ll keep doing our part to amplify the free press.

So, we’re asking: Will you join the fight? Mother Jones has been here for 50 years, and we need your support to fuel the future of investigative journalism. Mark our 50th anniversary with a gift of any amount.

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