The Trump Files: Donald’s Cologne Smelled of Jamba Juice and Strip Clubs

Trump said the $60 fragrance would “make you feel like a success.” Reviewers disagreed.

Mother Jones illustration; Shutterstock

First there was Trump: The Game. Almost two decades later, the billionaire slapped his name on a different sort of product, and Donald Trump The Fragrance was born. For fans who wanted to smell of eau de Trump, the magnate released his first cologne in 2004. For the mere price of $60, Trump’s fragrance would “make you feel like a success,” the billionaire said at an event covered by the Chicago Sun-Times. According to another report, in the Chicago Tribune, Trump claimed it could even bring success in love. “If a man puts it on, he can have any woman he wants,” Trump said at a launch event at the now-defunct Chicago department store Marshall Field’s. “Or man he wants.”

The scent, created in partnership with Estee Lauder, smelled “floral and fruity and green,” according to the Tribune, and its central note was concocted from an “exotic plant” kept secret by Estee Lauder.

The reviews? Maybe not what the billionaire expected. The Tribune quoted reviewers who gave surprising descriptions of its essence. One woman said it was reminiscent of “Jamba Juice,” while a man said it smelled of “upscale strip clubs.” Another lady called the bottle “appropriately phallus-like.”

But to Trump, the cologne would appeal to any customer. “The Fragrance is for everyone,” he told the Sun-Times.

Read the rest of “The Trump Files”:

 

THE BIG QUESTION...

as we head into 2020 is whether politics and media will be a billionaires’ game, or a playing field where the rest of us have a shot. That's what Mother Jones CEO Monika Bauerlein tackles in her annual December column—"Billionaires Are Not the Answer"—about the state of journalism and our plans for the year ahead.

We can't afford to let independent reporting depend on the goodwill of the superrich: Please help Mother Jones build an alternative to oligarchy that is funded by and answerable to its readers. Please join us with a tax-deductible, year-end donation so we can keep going after the big stories without fear, favor, or false equivalency.

THE BIG QUESTION...

as we head into 2020 is whether politics and media will be a billionaires’ game, or a playing field where the rest of us have a shot.

Please read our annual column about the state of journalism and Mother Jones' plans for the year ahead, and help us build an alternative to oligarchy by supporting our people-powered journalism with a year-end gift today.

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate

We have a new comment system! We are now using Coral, from Vox Media, for comments on all new articles. We'd love your feedback.