Four Years Ago Today, the Only Good Brand Tweet Ever Was Sent

Boomers remember where they were when the Beatles went on The Ed Sullivan Show. Millennials remember where they were when Deadspin sent this tweet to Donald Trump.

This tweet was so good and so famous that Deadspin actually published an oral history of how it came to be.


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  • Ben Dreyfuss is Mother Jones' editorial director for growth and strategy. He's done some other stuff, too. You can email him at But you don't have to. But you can. But you really don't have to.