When Wealthy People Quit Smoking, Tobacco Companies Went After the Poor

“If you have a bull’s eye painted on your back, it’s harder to get away.”

Crushed cigarette

sercansamanci/Getty Images

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Poorer, less educated Americans have given up smoking much more slowly than the upper and middle classes, a report from the Washington Post found. Data from the Centers for Disease Control and Prevention show that while college-educated Americans reduced their smoking rate by 83 percent between 1966 and 2015, those without a high school diploma cut back by just 39 percent.

It’s not due to lack of willpower: Tobacco companies have targeted their marketing toward impoverished communities in recent years and lobbied against cigarette taxes in poor, rural states where smoking rates are highest.

Smoking rates in the U.S. by state
Courtesy of the Centers for Disease Control and Prevention

“[Poorer] communities are not protected like others are,” Robin Koval, president of Truth Initiative, told the Post. “They don’t have access to good health care and cessation programs. If you have a bull’s eye painted on your back, it’s harder to get away.”

The Post story follows Debbie Seals, who runs some of the few cessation classes available in southern Virginia and West Virginia. “People down here smoke because of the stress in their life,” she says. “They smoke because of money problems, family problems. It’s the one thing they have control over. The one thing that makes them feel better. And you want them to give that up? It’s the toughest thing in the world.”

See the full article for some illuminating charts.

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You expect the big picture, and it's our job at Mother Jones to give it to you. And right now, so many of the troubles we face are the making not of a virus, but of the quest for profit, political or economic (and not just from the man in the White House who could have offered leadership and comfort but instead gave us bleach).

In "News Is Just Like Waste Management," we unpack what the coronavirus crisis has meant for journalism, including Mother Jones’, and how we can rise to the challenge. If you're able to, this is a critical moment to support our nonprofit journalism with a donation: We've scoured our budget and made the cuts we can without impairing our mission, and we hope to raise $400,000 from our community of online readers to help keep our big reporting projects going because this extraordinary pandemic-plus-election year is no time to pull back.

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