September 13, 2018

Bigger iPhones Again? That’s It?

I dunno. This Apple store on Flatbush didn't seem very crowded at lunchtime today.

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I was on a plane yesterday, so I need some confirmation from the hive mind. Apple introduced a bunch of new iPhones on Wednesday, right? And their only new feature is that they’re slightly larger than the old phones—but still smaller and far more expensive than every Android phone made in the past half decade. Right?

There seemed to be a bit of other trivia about screen tech, facial recognition, and home buttons, but no one really cared. Basically, the phones were a few millimeters larger, and that was pretty much it. Am I missing anything?

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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