President Donald Trump is joined by coal miners at the White House on April 8, 2025.Sipa USA/AP
Arlie Hochschild, an award-winning author and sociologist, has spent years talking with people living in rural parts of the country who have been hit hard by the loss of manufacturing jobs and shuttered coal mines. They’re the very people President Donald Trump argues will benefit most from his sweeping wave of tariffs and recent executive orders aimed at reviving coal mining in the US. But Hochschild argues that Trump’s policies will only fill an emotional need for those in rural America. She should know.
In 2016, Hochschild’s Strangers in Their Own Land was a must-read for anyone who wanted to better understand the appeal of Trump and his ascent to the White House. She spent time in Louisiana talking with Tea Party supporters about how they believed women, minorities, and immigrants were cutting in line to achieve the American Dream. But in her latest book, Stolen Pride, Hochschild shifted her focus to Pikeville, Kentucky, a small city in Appalachia where coal jobs were leaving, opioids were arriving, and a white supremacist march was being planned. The more she talked to people, the more she saw how Trump played on their shame and pride about their downward mobility and ultimately used that to his political advantage.
“A lot of people in this group have felt that neither political party was offering an answer,” Hochschild says. “And they have turned instead to a kind of charismatic leader.” She argues that the secret to Trump’s charisma among his supporters has to do with “alleviating the shame of that downward mobility.”
On this week’s episode of More To The Story, host Al Letson talks with Hochschild about the long slide of downward mobility in rural America and why she thinks Trump’s policies ultimately won’t benefit his most core supporters.
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