Trump great lakes

President Trump signed an executive order to rename Lake Ontario "Lake America" amid an ongoing trade war between the US and Canada. Andrew Harnik/Getty

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President Donald Trump on Thursday followed through on a threat to rename Lake Ontario to “Lake America,” issuing an executive order to “Make the Great Lakes Even Greater” amid a collapsed trade deal with Canada, further escalating tensions between the two former allies.

The lake in question has been known as Lake Ontario since the 1600s. Trump contends that it should be renamed because America spends more money on it than Canada does.

“The United States is the greatest protector of the Great Lakes, including the body of water currently known as Lake Ontario,” Thursday’s executive order reads. “The United States Coast Guard supplies 9 of the 11 ice breaking vessels on the Great Lakes, securing commercial shipping lanes free of charge.  The United States has invested nearly $4 billion in protecting the Great Lakes freshwater ecosystem in the last decade, while Canada has invested far less in similar initiatives over the same period.”

My colleague Alex Nguyen covered Canada’s response to the escalating trade war—a large support package for Canadian workers and firms—on Tuesday:

While the plan aims more at support for businesses than direct funds for individual Canadians, it is a meaningful step that far exceeds any the Trump administration has taken or tried to take, with the White House largely ignoring the foreseeable harm of its tariffs on American workers and consumers… Nearly every state has experienced blue-collar job losses as a result of the tariff agenda, even as the policies deliver few apparent results in improving US manufacturing or lowering the trade deficit.

The “Lake America” decision is a return to a Trumpian theme: governance as branding exercise. That includes renaming the Gulf of Mexico the “Gulf of America,” the Defense Department as “Department of War,” the Kennedy Center as “Trump-Kennedy Center,” and (unofficially) ICE as NICE.

Trump cannot force Canada or any other country to follow his preferred naming conventions. It remains to be seen whether independent news, weather, and mapping firms will fall into line.

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