June 26, 2020

LeBron James Dunks Again on Trump, Scoring Multimillions for a New Media Empire

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LeBron James has been dunking on Donald Trump for years now, posterizing the president in a kingly pose of majesty and strength and style, with tweets and press statements like this one and this one. The NBA star isn’t about to let up on the windbag occupant of the highest office: James just scored $100 million in backing to build a media empire, a new company that “gives a voice to creators and consumers who’ve been pandered to, ignored, or underserved,” in the words of Jason Kelly, who interviewed James in a video chat for Bloomberg. The new company’s staff is 64 percent people of color and 40 percent women. Now let’s see if James has it in the tank to run one-on-three with Nat Johnson, Thumper DeShields, and J. Barron. Taking bets at recharge@motherjones.com.

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't find elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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