LeBron James Dunks Again on Trump, Scoring Multimillions for a New Media Empire

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LeBron James has been dunking on Donald Trump for years now, posterizing the president in a kingly pose of majesty and strength and style, with tweets and press statements like this one and this one. The NBA star isn’t about to let up on the windbag occupant of the highest office: James just scored $100 million in backing to build a media empire, a new company that “gives a voice to creators and consumers who’ve been pandered to, ignored, or underserved,” in the words of Jason Kelly, who interviewed James in a video chat for Bloomberg. The new company’s staff is 64 percent people of color and 40 percent women. Now let’s see if James has it in the tank to run one-on-three with Nat Johnson, Thumper DeShields, and J. Barron. Taking bets at recharge@motherjones.com.

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We just keep seeing it happen: Newsrooms owned by billionaires and corporations are spinning their own narratives, overwriting the truth, following only stories that keep them in the pocket of those with even more power.

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Our mission is to find the truth and amplify it. That’s why we’re independent, nonprofit, and, crucially, funded by readers. The investigations on our website will always be free to read, watch, and listen to, but our newsroom is powered by readers who pitch in what they can so we can keep asking the hard questions.

Can you chip in today?

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