Wow. Our experiment is off to a great start—let's see if we can finish it off sooner than expected.
Yesterday the LA Times posed a question to its readers: Why do we eat? More specifically, why do we overeat? Their answer, supported by several scientists and studies, was that the sheer ubiquity of food triggers an almost Pavlovian eating reflex.
Several recent studies, papers and a popular weight-loss book argue that eating is an automatic behavior triggered by environmental cues that most people are unaware of—or simply can't ignore. Think of the buttery smell of movie theater popcorn, the sight of glazed donuts glistening in the office conference room or the simple habit of picking up a whipped-cream-laden latte on the way to work.
In short, Americans are so divorced from the idea of food as nutritious that we don't even react to our bodies' physical cues, instead responding to subliminal environmental messaging. The fact that our environment is saturated with unhealthy foods creates the illusion that we have no choice but to eat them. The only solution, sigh the scientists, might be government regulation of everything from vending machines to portion size.
But if it's true that people have no free will when it comes to food, the message hasn't yet reached marketers. Far from subtle, the motivations behind ad campaigns are often brutally clear.