Reader support from people like you—along with a hybrid business model that relies on diverse revenue streams—is what allowed Mother Jones to make the transition from print- to digital-first, and to grow our audience from 600,000 readers a decade ago to several million each month today.
We’re fortunate to be supported by one of the largest networks of reader supporters outside public broadcasting—50,000 individual donors and more than 200,000 subscribers each year.
Your support makes MoJo’s independent, smart, and fearless journalism possible.
As the charts below illustrate, 74 percent of our annual revenue comes from readers like you, including donations and subscriptions. The rest is a mix of foundation grants and advertising income. This hybrid model has enabled us to ride out the troubled media waters, and to thrive, and it ensures a strong future for MoJo’s independent, smart, and fearless journalism.
The charts below show how the numbers work, based on our fiscal year from July 1, 2016, through June 30, 2017. You’ll find more information in our 990s, too.