Smart Growth

Beets in the Hood

Meet Milwaukee's veggie genius.

forget organic and locally grown food—in America's poorest urban neighborhoods, it's hard to find any affordable fruits and vegetables at all. Six grocery stores serve South Los Angeles' population of 688,000. West Oakland has no supermarkets, but close to 60 liquor stores. But thanks to former nba draft pick Will Allen, a couple of American cities are experiencing a produce renaissance.

Sixteen years ago, Allen gave up a lucrative job working for Procter & Gamble's corporate marketing department to found Growing Power, a tiny working farm in the heart of Milwaukee. "Right down the street was the largest housing project," says Allen. "The major grocery store had pulled out—so I said, 'This should be a great place to sell produce.'" He was right: Today, the farm sprawls across three city acres crammed with livestock pens, fish trenches, worm compost bins, and greenhouses constructed from pipe and plastic sheeting. Selling weekly farm-share boxes for as little as $14, Growing Power is one of the country's most productive urban farms—it sold more than $200,000 worth of produce in 2007, and Allen has recently expanded his operations to Chicago.

Allen's secret? Soil. While most organic farmers buy fertilizer, Allen makes his own with worm compost and fish waste for added nutrients. The recipient of a 2008 MacArthur genius grant, Allen, 60, believes that the key to boosting urban farms is playing not to social-justice concerns, but to bottom-line ones. "Everybody just says, 'Oh, I can't grow organic food cheaper,'" says Allen. "But we don't have to pay $10 a pound for food—I charge $2 a pound and make money. You could be a millionaire."

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