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Q&A: Rebecca MacKinnon on the Brave New World of the Web

Internet scholar and advocate Rebecca MacKinnon talks SOPA/PIPA, Twitter censorship, and whether we're in danger of being "entertained to death."

| Thu Feb. 2, 2012 10:03 PM EST

MJ: The question of whether we have real choices seems to be a big one. Facebook seems to be trying to become the portal people use to access everything online—music, news, whatever. And then it's to everyone's benefit to be on the same social networking site—but that also makes those companies much more powerful. What are the risks there, and how can we mitigate them?

RM: Right. Everyone benefits from the network effect, and that's what makes those companies useful, but that's also what makes them scary. And that's why it's so important that the people running these platforms understand the implications of what they're doing and the choices they're making, and understand the impact they are ultimately having on the future of democracy and the future of a liberal pluralist society. They may feel they're a neutral platform and they're not political, but the reality is that they are having an impact on how people can organize and interact, and on what they feel safe doing and what they don't feel safe doing, and how trustful they are and how untrustful they are of the people around them. And it affects the entire sociopolitical environment we live in—that's just a fact. They may not have intended it to become that way, but that is how it's become. And they have responsibilities that they cannot shirk.

I also think companies should be doing a better job of reaching out to different groups of users that they know are using their sites—not just people who have the attitude of "I have nothing to hide, so who cares?" but people who really do have security and privacy concerns. Or they should be much more upfront and honest with the public about how their services should be used, and stop encouraging people to use those services for campaigning and activism when there's a significant percentage of people who just can't afford, for security and privacy reasons, to be on Facebook.

And I think those of us who use these sites can be much more proactive in organizing—I have this idea that we should have a global association of Google users, with different chapters around the world and people who voice concerns and have meetings a couple of times a year with Google execs with ideas about what's not working, what's endangering people and so on...It's sort of a hybrid between consumer activism and labor activism that might be called for, new forms of activism that we need to develop in order to deal with this new form of sovereignty. But you know, we're still in very early stages of working out—I think people are just coming to realize how much power is being exercised. We're kind of in these early days where people across the spectrum are needing to find new ways to develop legitimacy and credibility and trust, which is so lacking in so many parts of our society today, not just the internet.

MJ: The new digital divide is really troubling, where some services that are targeted at a particular set of users are really dangerous for other users. Does that present a problem to internet advocacy? How can we overcome that divide?

RM: There are definitely organizations that are trying to work on that and call attention to this. There's one called the Association for Progressive Communications, with headquarters in South Africa, and they work on a lot of these developing world questions. They're involved in a lot of international policy forums, and increasingly they're involved in trying to get engineers who are setting the standards for this technology to set the standards for people who are at risk.

Up until a couple of years ago, most of the human rights community wasn't really thinking about these issues at all, or about technology—the shape of technology, and the management of technology, and what that means for human rights. There's this organization called Human Rights First that works with people in DC and all over the world, and they've started to engage with some of the global cell phone carriers like Vodafone—Vodafone does business in Egypt, and the Egyptian government made them shut down their service last year with everyone else and send out manipulative text messages that were basically lies. So Human Rights First has been working with companies like Vodafone to say, not only "How do you interact with governments?" but "How do you structure your technologies so you're not putting vulnerable people at risk? And not just serving as an extension of state power?"

Because there's the human rights reason why that's bad, but also there's the issue that ultimately that if people don't trust these companies, that's very bad for their business in the long run. And because of what Vodafone did in Egypt, they lost business in a lot of other countries from people who read about it and said, "Yuck!" People associate ethical or unethical behavior with them and make choices accordingly…I think it's pretty clear that not only will their reputations be affected if they don't do this, but that they can create a lot of positive value and win trust if they get out ahead of this and say, "Look, we're more trustworthy, we're doing more to protect your rights than these other guys. Use us, not them."

MJ: Which brings me to the Twitter censorship brouhaha, which I think I actually heard about on Twitter—everyone was castigating Twitter for supposedly caving to oppressive governments, but then a few people made the argument that actually these policies aren't so bad, and Twitter is actually doing a good job of being transparent about them. What do you think?

RM: Yeah, with Twitter I think there's more to it than there seems to be. They've taken a huge hit, but they're not going to be responding to Chinese government requests to censor tweets, or Iranian or Syrian requests. They're trying to operate in the UK, and setting up offices in Brazil and Germany and France and places where, say, in Germany neo-Nazi speech is illegal, and Britain has really strict libel laws, and Brazil has its own funky laws about libel and defamation and so on. And so they want to be able to respond to government requests in a specific jurisdiction and block tweets if you're in that jurisdiction but have them available to everyone else in the world. But it's my understanding that they'll only do this in democratic countries that have due process, and they'll link to the government order, so if people don't like the government's law on that they can ostensibly get it changed. It's not meant for places like China where nobody can do anything about it and the rules are arbitrary and broad and political…so this is not global censorship; people are kind of overreacting.

MJ: Larry Lessig's been a big defender of Internet freedom, but he's now working full-time on campaign finance reform—what do you think about that decision to focus more broadly on corporate power and corruption?

RM: Well, I definitely agree that we need campaign finance reform—we have a problem more broadly, but certainly with laws related to the Internet and anything related to copyright, it's just so subject to lobbyist capture. You could say we just need to get Google and Facebook and Microsoft to lobby more, but I don't think that's a solution—the point of a democracy is that government's supposed to be accountable to the people.

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