The Origins of Anti-Litter Campaigns
I've never known anyone who was objectively pro-litter. Litter's awful. It's disgusting. We're all agreed. But it seems that the nationwide anti-litter campaign, which began in the 1950s, was a bit less pure in its origins. According to Heather Rogers' Gone Tomorrow: The Hidden Life of Garbage, the entire anti-litter movement was initiated by a consortium of industry groups who wanted to divert the nation's attention away from even more radical legislation to control the amount of waste these companies were putting out. It's a good story worth retelling.