The biggest primary election day of the year: February 5th.
The biggest advertising opportunity of the year: February 3rd.
That's right, the Super Bowl and all of its nationwide advertising potential is just two days before the 20+ state February 5th super duper primary election extravaganza. The candidates are considering taking advantage. The plan may backfire, however: folks who tune into the Super Bowl just to see hilarious and inventive commercials from Pepsi and Budweiser are going to be irritated when they find Romney's handsome but boring mug instead.