Return a Hyundai: Further (Crazy?) Innovations from Desperate Carmakers

| Sun Jan. 4, 2009 6:27 PM EST

Remember the "Buy One, Get One Free" Dodge trucks? This rivals that in the we'll-do-anything-to-sell-cars category. I heard about it while watching the Eagles-Vikings playoff game on Fox. It's called Hyundai Assurance:

Finance or lease any new Hyundai, and if in the next year you lose your income*, we'll let you return it. That's the Hyundai Assurance.
Starting today you can feel good about buying a car, despite these current times. If you find that you cannot make your payment because of a covered life changing event, we'll allow you to return your vehicle and walk away from your loan obligation — and in most cases we will cover most, if not all of the difference.

Notice that asterisk? Hyundai doesn't explain on its website what it means to "lose your income." They suggest you visit a Hyundai dealer to find out, which I am most certainly not going to do. Lot of that going around, I guess.