November 17, 2009

Going Rogue: Palin’s Fundraising Ploy?

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No political book tour would be complete without an accompanying fundraising pitch. So it’s no surprise that virtually minutes after Sarah Palin’s new book hit the shelves Monday, her political action committee sent out a letter to supporters asking for a donation to further the work of the PAC, which will work as “Commonsense Conservatives for everyday, hardworking Americans by tackling issues that you care about and by helping candidates who will stand up for our nation.” Signed with “an Alaska heart,” the letter notes an added bonus to donating: Anyone who chips in $100 or more can get a signed copy of Going Rogue. Of course, less affluent Palin-lovers can still pick up the book for $14.50 from Amazon.

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DECEMBER IS MAKE OR BREAK

A full one-third of our annual fundraising comes in this month alone. That’s risky, because a strong December means our newsroom is on the beat and reporting at full strength—but a weak one means budget cuts and hard choices ahead.

The December 31 deadline is closing in fast. To reach our $400,000 goal, we need readers who’ve never given before to join the ranks of MoJo donors. And we need our steadfast supporters to give again—any amount today.

Managing an independent, nonprofit newsroom is staggeringly hard. There’s no cushion in our budget—no backup revenue, no corporate safety net. We can’t afford to fall short, and we can’t rely on corporations or deep-pocketed interests to fund the fierce, investigative journalism Mother Jones exists to do.

That’s why we need you right now. Please chip in to help close the gap.

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