The Crazy Cost of Becoming President, From Lincoln to Obama
In 1860, it took $2.8 million to win the White House. In 2008 it took more than 260 times that. Is the presidency overpriced?
Barack Obama spent $730 million getting to the White House in 2008—twice as much as George W. Bush spent 4 years earlier and more than 260 times what Abraham Lincoln spent in his first election (as measured in 2011 dollars). Looking at the total costs of presidential elections over the past 150 years, it would seem that the White House is the ultimate recession-proof commodity:
So is the White House overpriced? Depends on what you're comparing it against. The increase in campaign costs (measured in real dollars) significantly outpaced the price of gold's rise over the 20th century. Yet between 1908 and 2008, real campaign costs did not keep up with real GDP growth.*
We'll see if these trends hold; 2012 could beat all records for campaign spending—and that's not counting super-PAC money.
Note: Election costs include all major candidates' spending and cost of primaries, when known; they do not include outside spending.
Sources: Center for Responsive Politics (election costs 1976-2008); George Thayer, Who Shakes the Money Tree?: American campaign financing practices from 1789 to the present (election costs 1860-1972); Bureau of Labor Statistics (CPI); Measuring Worth (pre-1913 CPI equivalents; GDP 1908-2008); World Gold Council (gold prices)
* This section and the chart beneath it previously compared real election costs with the inflation rate. To avoid confusion, it has been updated to compare real election costs with real GDP growth.