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Defending (Gulp!) the Campaign Press

I'm going to try and do the unthinkable and defend the campaign press.
I'm spurred to this by Matt Taibbi's latest in Rolling Stone, another one of his scorching indictments of the press corps. "We're engaged in a catastrophic war in Iraq, facing a burgeoning nuclear crisis in Pakistan, dealing with all sorts of horrible stuff," writes Taibbi, "[and] the media has done its best to turn a once-promising race into an idiotic exchange of Nerf-insults."
He cites the fact that a single Hillary Clinton campaign line—"Some people think you get change by demanding it. Some people think you get change by hoping for it. I think you get change by working hard for it."—dominated the headlines in Iowa. "What the hell is the difference between 'working for change' and 'demanding change'? And why can't we hope for change and work for it?" he asks. "Are these presidential candidates or six-year-olds?" The rhetoric of the campaigns (which the press parrots) is almost insultingly simplistic. Yes, that's true.
But I think there are four reasons for this. Some of them are inevitable systemic problems that absolve the press corps of at least some of the blame. One, rhetorical differences point up philosophical differences. Clinton will "work for change": That signals to voters that she's a technocratic incrementalist. She knows the difficulties associated with every step in the lawmaking process. She knows how to work the levers of power in Washington to get past those difficulties, even if that means occasionally sleeping with the devil.
Edwards will "fight for change": That means that he will be an ax-wielding crusader who won't tolerate any incremental steps or negotiated settlements. He's going to break down some doors and twist some arms on behalf of the middle class. Take your pick on which approach you prefer.
The second reason why minor rhetorical differences matter is because on policy, the Democrats are all pretty similar. They have roughly the same economic stimulus packages, roughly the same health care packages, roughly the same Iraq plans, etc. And besides, when any of these candidates assumes the White House, his or her priorities and plans have to shift to match political realities. There is a legitimate argument to be made that the philosophical approaches the candidates have to campaigning (and, indirectly, governing) matters as much as policy in these early stages.
Third, there's the need for material. The press will write a story about Obama's economic stimulus package the day after it comes out, and then it can't write about it anymore. There's nothing new to be said. And if you're on the trail, the candidates say the same things over and over, so after you've written about the thoughts on education, immigration, Iraq, etc. that Obama is willing to reveal in his stump speech, you can't write them any more. What's left is writing about the subtle ways the campaigns change their rhetoric to respond to the day's events or to the jabs of another campaign. And that, since it is the only thing that is different from the day before, becomes news.
Even when the press is covering the next Clinton campaign surrogate who has accidentally mentioned Barack Obama's youthful drug use, it is illustrating for the public how the two campaigns do business. This shouldn't be the whole story, but it is a worthwhile part.
And the fourth reason Taibbi identifies himself: "We rarely get to ask the candidates real questions, and even when we do, they almost never answer."
So to some extent, the press is forced into the type of coverage it currently produces, and that isn't a horrible thing.
But there are definitely problems. For example, writers and pundits who posit who they think won a debate because so and so "looked warm" or "appeared presidential" need to realize that they are just one person, and their perceptions are theirs alone. Other pundits (or their spouses, who watched the debate sitting right next to them) likely had different responses entirely. Their opinion is not worth hearing simply because they have a platform upon which to announce it. (This happens most frequently in TV media, which suffers from the fact that, in many cases, it has to fill 24 hours with news programming. TV media is almost impossible to defend.)
And Taibbi's right when he says that sometimes, the press nudges the candidates into silly positions.
What the press wants out of Huckabee isn't more detail about his economic ideas, but evidence that he is willing to "fight back" against Romney. "Can Mr. Nice Guy go on the offensive?" wondered Politico.com, a weirdly aggressive torch-waving newcomer to the media witch-hunt game. "That's the question facing the surging Mike Huckabee. . . ."
That's the question. . . . The passive structure of the Politico lede is the standard method that campaign trail journalists use when disguising value judgments as statements of fact. There's no data backing up the notion that this really is the question facing Huckabee; the press is simply making sure Huckabee can be counted on to jump through any hoops they might decide to hold up for him, no matter how asinine these tests might be.
And jump he does. In Indianola, Huckabee not only mentions Romney by name, he unleashes a torrent of anti-Romney abuse.... The press reviews the next day are exultant. NICE-GUY HUCKABEE FIRES BACK IN IOWA shouts the Baltimore Sun. HUCKABEE DROPS 'R-BOMBS' IN IOWA seconds a satisfied Politico.
So there is room for improvement. There are plenty of problems that I don't address here (Chris Hayes has some excellent points on the subject). But I would argue that the press isn't actively undermining American democracy, the way Taibbi suggests. What would you like to see the news media report on? I'd be interested in your thoughts in the comments.
Update: I'll add two things. One, the press needs to more fully embrace a fact checking role. This doesn't mean having a "fact check" portion of your website, the way the Washington Post does. That's a start, but every reporter ought to be willing and able to do enough research to call bullshit on a candidate in the body of his or her stories. If that means one particular story goes up half an hour late and a competing newspaper gets its story online first, so be it.
Two, the press needs to be careful about buying into its own echo chamber and getting carried away with itself. The Clinton campaign was coming off a bad loss in Iowa. Pundit after pundit doubted her chances of recovery; these pundits saw each other on TV, emailed each other, went out for drinks with one another, etc. Eventually all that punditry turned into a bury-Clinton meme with so much momentum that the whole media establishment went off the rails. A deep breath now and again would be helpful.

Comments
"But I would argue that the press isn't actively undermining American democracy, the way Taibbi suggests."
I agree with Matt, consider the "stories" that were sat on at WaPo and the NYT's?
You would also have to agree the indictment of the press would be unfair in a broadstroke but the particulars of poor reporting or a complete lack of reporting are too numerous to list.
""The Press was protected so that it could bare the secrets of the government and inform the people. Only a free and unrestrained press can effectively expose deception in government. And paramount among the responsibilities of a free press is the duty to prevent any part of the government from deceiving the people."
~ Justice Hugo L. Black - (1886-1971) US Supreme Court Justice - Source: New York Times v. Unites States
(Pentagon Papers) 1971
The "press" has failed but lucky for us they can correct their course.
Posted by: capt on 01/16/08 at 12:17 PM Respond
i've stop paying attention to the media in terms of the election. i know what i want, i know what i believe and what my values are. i'm done with the 24 hr. news cycle. if it's important enough to grab headlines, fine, i'll take note. the rest of it is just jibber-jabber for the talking heads. in truth, i still haven't forgiven the media for failing to question so much of what was said and done during the 2004 campaigns, the obvious swift boat lies that went unchallenged for so long, for example.
Posted by: nmc on 01/16/08 at 12:27 PM Respond
We quit watching all MSM news-o-tainment.
No CNN, MSNBC, or any other cable news. We watch a little local news in the morning mostly for weather.
We are better informed and my blood pressure is lower.
It is a win-win.
It does take about 90 days of withdrawls (no kidding).
Posted by: capt on 01/16/08 at 12:48 PM Respond
Jonathan,
You brought up what I think would be very important in your first update...fact chacking and calling BS. But I think reporters shouldn't wait to call BS in their reports, they should be calling BS during the interview with the candidates and their campaigns. Challenge the candidates. Don't let them off to easy.
I also think campaign trail reporters should stop trying to decide for America who our candidates should be. And that goes for their bosses (for instance MSNBC excluding Dennis Kucinch for the Las Vegas debates). Stop telling us who America should pick and report what is happening. Period. Let us decide.
But this next point isn't exclusively for campaign journalists, but to all TV media. We need reporters that are real journalists. No more eye candy. Also, stop the fake, hokey, giggle-filled banter between prompt-readers - er, I mean reporters. That basically ended my desire to ever watch CNN again. Now its trickled down to local news too. Do people even have to have a degree in journalism to be TV reporters anymore?
Posted by: blue on 01/16/08 at 1:10 PM Respond
You know what would be good. For all reporters to watch or listen or read BBC News. That would be the first step in making our news more relevant.
Posted by: blue on 01/16/08 at 1:11 PM Respond
All good suggestions, folks. Fewer bimbos, both male and female, would be a great start.
Posted by: Jonathan Stein on 01/16/08 at 1:15 PM Respond
Just send the bimbos (male and female) to Hollywood to where they belong.
Posted by: blue on 01/16/08 at 1:22 PM Respond
Maybe news consumers should look in the mirror sometimes too. The cable news channels track ratings by segment, so they know they get more ratings for horserace coverage --- or Paris Hilton --- than for coverage of medical plans. Web sites likewise keep track of what gets clicked, so they know there are more hits on on the link to poll results --- or a Britney Spears story --- than to stories on economic stimulus plans. For all the justified criticism of campaign coverage, we can do more to fix this than we realize.
Posted by: Eric Ferguson on 01/16/08 at 1:51 PM Respond
Eric,
Your comments are partly true, but with media-merger mania that we have today, small groups of consumers have little power over changing what we are given to watch.
I don't take responsiblity for the bimbo-infiltration of TV news. And there is nothing I can do to change it.
Posted by: blue on 01/16/08 at 2:54 PM Respond
That would be the first step in making our news more relevant. A hot debate related to this topic is taking place at Richromances.com now among celebrities'and and beautiful people.
Posted by: Lawrence on 01/16/08 at 7:55 PM Respond
Many of us, as consumers of the info-tainment that currently masquerades as news on the 24-hour news channels, have long understood that those on-air personalities spouting forth opinions on such as Hardball, Tucker, The O'Reilly Factor, Countdown, and others are all very fallible human beings. Many, probably most of them, are ill-prepared in the journalism department even the ones with journalism degrees from prestigious schools of journalism.
These folks are not in place to report the news. They are in place to attract viewers and sell product. The better ratings, the better platform for selling wares.
Consequently, they provide vaudeville, political circus and, on rare occasions, [most times, inadvertently] accurate reporting on the issues of the day. The (A) Daily Show and The Colbert Report appear on the Comedy Channel and make no bones about the purpose even though they oftentimes provide more accurate reporting ...folks, Chris Matthews' act is political shtick, not journalism.
Unfortunately, many in the public [lazy folks that we are] passively accept what our respective favorite "reporter" spews forth. The format, the content, the unmitigated gall of many of the participating actors of such shows is appalling. For those of us who tune in, we get what we continue to be willing to accept ...99.44% unadulterated drivel.
Posted by: TheRef on 01/17/08 at 11:50 AM Respond
Yes, there are reasons why reporters cover the primaries as a horse race. Very powerful reasons. That does not in any way justify such coverage.
Jonathan Stein completely misses the point of Taibbi's critique.
Posted by: Solomon Grundy on 01/25/08 at 9:03 AM Respond
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