Snapple Beverage Corp.

At issue

Rumor had it that the makers of Snapple drinks supported the KKK and Operation Rescue. Rumor had it wrong.

Impact

The right-wing connection was a hoax. When sales threatened to drop last summer, Snapple launched an aggressive ad campaign to set the record straight and drew support from the NAACP. Said a Snapple spokesperson of the owners: "Why would three Jewish boys from Brooklyn support the KKK? That's nuts."

Next Company . . .

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