Racism in 30 Minutes or Less

| Mon Jan. 13, 1997 3:00 AM EST

We've come to expect advertising to hit us over the head with the crudest of attention-getting techniques. But editorial commentary isn't necessarily more sophisticated (or less offensive):

This cartoon appeared on January 2, 1997 in a small publication in Holden, Massachussets named The Landmark.

Racist undercurrents have coursed through the entire ebonics debate. But sometimes these sentiments manifest themselves in less subtle ways.

Out of all the offensive aspects of this cartoon, one troubles us the most: If the cartoonist is attempting to compare ebonics to the bubonic plague, who represents the rat as the "carrier" of the "ebonic plague"?

Advertise on MotherJones.com

Comments on this cartoon can be written to the editor on Landmark's Web site.



"We realize that you work like blacks (slaves)...
...and naturally you will eat like cannibals.
That's why we're making this pearl of an offer: A DELUXE medium pan pizza for four, and two bottles of "Twisty" for only Q.58.00 (58 Quetzals, or about $10) and we'll give you four free cans of Coca-Cola.

This advertisement for Domino's pizza was part of an ad campaign in Guatemala. Coca-Cola was none too happy about being associated with it.

Mention of this ad first appeared in the United States in the September/October 1996 issue of Third Force magazine.

Get Mother Jones by Email - Free. Like what you're reading? Get the best of MoJo three times a week.