Wow. Our experiment is off to a great start—let's see if we can finish it off sooner than expected.
Anwar Hussain launched his Vegetarian and Vegan Dating Service in San Francisco last October. "It hasn't quite taken off," he acknowledges. "I had a lot of men calling, but not a lot of women" (at least 100 of the former, he estimates, and fewer than 10 of the latter). "I even ran a couple of ads that specifically read, 'Vegetarian men seek women.'" But the odds refused to even out.
Hussain markets the service by posting ads in natural-foods stores and at health conferences, though he is not currently setting up any dates. He admits to a slight subterfuge at the beginning of our interview. "Since you're a woman, when you called I said, 'Yes, the service is still active,' because I'm trying to keep up a list of names in case I start it up again."