As the writers' strike slogs on, TV pundits look to the past for answers—specifically, the last writers' strike in 1988. A blogger over at YouLicense has talked to a Writers' Guild official who claimed that after the last strike, 10 percent of TV watchers gave up the tube for good. There aren't many hard numbers to back up that claim, but some are saying that the decline in TV devotees will be even steeper this time around—and this time, there's a much more compelling reason—Internet TV:
Whichever way this strike plays out in the near future the real winner is the internet. There are hundreds of well funded online TV platforms like Joost , Babelgum, RayV, Knocka TV and many more ready to make their big move. Millions of viewers are emigrating to these newly launched platforms. Millions of viewers prefer watching 3 minute videos on YouTube and Metacafe over the traditional TV shows. The longer the strike continues, the more accustomed these viewers are to getting their fix online.
Some predict as many as 28 percent of viewers will switch to an Internet-only diet. We can only hope this means online TV will get better.