Pineapple Express Ad Propels M.I.A. Into Top 40
You've seen the ads (if not, click "play" above). The latest Seth Rogen/Judd Apatow adventure, this time with a slightly darker sensibility, is called Pineapple Express. From the commercials, it looks to be some sort of tale about drugs or witnessing a drug-related murder or being on the run from thugs who saw you witnessing the murder, or something. But apparently nobody's paying attention to the images, they're only listening to the music: most of the spot is soundtracked by M.I.A.'s "Paper Planes," a Clash-sampling and Wreckx N Effect-referencing track from last year's Kala, and based on this exposure alone, the song has rocketed up the charts. It's up to #4 on iTunes today, and based almost entirely on these online sales, it broke into the official Billboard charts, climbing to #36 this week. Holy moley, M.I.A.'s Top 40!
After the jump: is it just cause you're all baked?