Botto Bistro wants to be the worst-reviewed restaurant on Yelp. Fed up with the site’s alleged manipulation of consumer reviews, owners David Cerretini and Michele Massimo have been offering a 25 percent discount at their Bay Area Italian eatery for each excoriating Yelp review, the Richmond Standard reports. Here are some recent entries from Botto Bistro’s Yelp page:
Yelp has for years been accused of soliciting money from mom-and-pop restaurant owners in exchange for hiding negative customer reviews. In response to a lawsuit over the alleged practice, a court recently ruled that Yelp has the legal right to manipulate reviews and engage in “hard bargaining”—practices restaurant owners have called extortion. Yelp denies that it accepts money to alter or suppress reviews.
According to Inside Scoop SF, Yelp’s only response to Botto Bistro has been a boilerplate email from its customer service division (see below), to which the restaurant sent a tongue-in-cheek rejoinder: