This Restaurant Is Trying To Be The Worst One on Yelp

<a href="https://www.flickr.com/photos/alexranaldi/5778153582/in/photolist-9NAxKC-54r823-75xrcN-4EmZVU-r4HhE-6Lwix1-5uek9M-4vGgoq-8DozJv-dJPzmy-8qq4HS-8qmW9D-8qmVVa-dcozQt-749pE8-H9VTG-EwPs3-3ut7aA-2Sd4da-5FhVqY-3ciEu-any1t4-abvAMu-6nv7h-8xt6pp-2UySiW-DdfMY-abvAjy-6BFHMt-7YTzjd-49UGcF-sJtFh-j9WCb-brcRvX-hbWtF-7Nwzsd-mbZH4-8MkiUL-dyYpYH-77TTpn-4Vy2Hb-4CpY32-5vQdyf-5mz5EN-8puT6w-67MWy4-kK6NSx-75y51U-5TLM1M-gyHA7">Alex Ranaldi</a>/Flickr

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Botto Bistro wants to be the worst-reviewed restaurant on Yelp. Fed up with the site’s alleged manipulation of consumer reviews, owners David Cerretini and Michele Massimo have been offering a 25 percent discount at their Bay Area Italian eatery for each excoriating Yelp review, the Richmond Standard reports. Here are some recent entries from Botto Bistro’s Yelp page:

Yelp has for years been accused of soliciting money from mom-and-pop restaurant owners in exchange for hiding negative customer reviews. In response to a lawsuit over the alleged practice, a court recently ruled that Yelp has the legal right to manipulate reviews and engage in “hard bargaining”—practices restaurant owners have called extortion. Yelp denies that it accepts money to alter or suppress reviews.

According to Inside Scoop SF, Yelp’s only response to Botto Bistro has been a boilerplate email from its customer service division (see below), to which the restaurant sent a tongue-in-cheek rejoinder:

Inside Scoop SF

 

Thank you!

We didn't know what to expect when we told you we needed to raise $400,000 before our fiscal year closed on June 30, and we're thrilled to report that our incredible community of readers contributed some $415,000 to help us keep charging as hard as we can during this crazy year.

You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

The months and years ahead won't be easy. Far from it. But there's no one we'd rather face the big challenges with than you, our committed and passionate readers, and our team of fearless reporters who show up every day.

Thank you!

We didn't know what to expect when we told you we needed to raise $400,000 before our fiscal year closed on June 30, and we're thrilled to report that our incredible community of readers contributed some $415,000 to help us keep charging as hard as we can during this crazy year.

You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

The months and years ahead won't be easy. Far from it. But there's no one we'd rather face the big challenges with than you, our committed and passionate readers, and our team of fearless reporters who show up every day.

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