Slate Magazine
After decking out MSN with buying guides for PCs (Computing Central), autos (CarPoint), music (MusicCentral), and stocks (Money Insider—Here’s a tip: MSFT is overvalued), MSN still needed a place to stash middle-of-the-road meta-reporting and witty subheads. Apparently, Michael Kinsley had plenty experience with both, and the domain name “Slate” was available. Add conflict of interest, a little whining about the boss, stir, and call it a Webzine.