Back in June, under fire for marketing junk food to children, McDonalds pledged to become more socially responsible. The company insisted that it didn’t need to be regulated by the government. It would do its part to fight the childhood obesity epidemic by producing new advertising that included “healthy lifestyle messages” for kids.
Well, here’s what they’ve come up with: A Barbie on rollerblades in every Happy Meal. The plastic sex-kittens are part of a new promotion to get little girls to consume the 700 calories and 28 grams of fat that are the average Happy Meal. But hey, Barbie is rollerblading!