Hillary Wins Big Endorsement: Her Mother

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The Hillary Clinton is airing a new 30-second television ad in Iowa today that features…her mother:

DOROTHY RODHAM: What I would like people to know about Hillary is what a good person she is. She never was envious of anybody–she was helpful. And she’s continued that with her adult life with helping other women. She has empathy for other people’s unfortunate circumstances. I’ve always admired that because it isn’t always true of people. I think she ought to be elected even if she weren’t my daughter.

Never envious, always helpful. Insipid? A wee bit. And note that she’s been helping “other women,” not “other people.” With Barack Obama in the lead in the first state, the Clinton campaign is obviously aiming to preserve its support among older women. Is this an indication Clinton and her strategists are worried about their base?

Update: Video of the ad after the jump.

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This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

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