The above apocryphal headline was more or less my initial reaction to this morning's paper, which was being handed out free downtown to tout the Chron's first issue printed on new, state-of-the-art, very expensive Canadian presses. Above the fold, a big photo of the Golden Gate Bridge poking through the fog at sunset is tailored to demonstrate just how nicely these presses work. "Today's editions usher in a brighter and more visually exciting era" for the paper, says a note announcing the changes, which include the paper's second major redesign this year. (In February, it touted the prior makeover—with its notes of USA Today—as "brighter and more modern.") But back to today's paper. It includes a special four-page section showing how the exciting new presses work. "A new era gets rolling," it promises.
Where, then, are the ads for those cool rotary telephones? Those newfangled horse-and-buggy courier services? Hot new 8-track releases, and the moving pictures?
[Read more in the Riff blog]