"Organic" Bottled Water? WTF!?
The bottled water industry's latest, greatest green-washing trick.
Oh my sweet Sarah Palin with a pancake. Companies are now marketing their bottled water as organic. Via Ecopreneurist, I learned about Llanllyr Source bottled water in Wales. Llanllyr touts its water as historic and organic, because its water source has been used for centuries and comes from beneath organic fields. According to the Llanllyr site, the land above the water source:
has been accredited organic by the Soil Association for many years, but more than that it has never been farmed any other way. Our sources are entirely sustainable. We have Organic Farmers and Growers accreditation for both our line and processes...
As a former fact-checker, I doubt that the land has NEVER been farmed. But regardless of the land's history, just because the soil there has recently been classified as "organic" doesn't mean its organic-ness rubs off on the water below it. As both Ecopreneurist and others have pointed out, by definition anything "organic" must contain carbon. Water has two hydrogen molecules and one oxygen molecule: no carbon. The USDA, in fact, specifically exempts water from organic certification. And although Llanllyr is smart enough not to actually put the word "organic" on their label, they're obviously trying to make that association, even going to far as to have servers call the water "organic" when offering it to reporters.
Despite the greenwash, "organic water" may be here to stay. There's Totally Organica flavored water, which boasts USDA-certified organic flavor essences. And then there's Highland Spring water, drawn from an "organic source" beneath organic hills in Scotland. Can an "organic" section of bottled water in your local Whole Foods be far behind?