Badvertising, Bottled Water Edition

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Hey, if you were organizing a conference on water scarcity and climate change, would you give your speakers tap water or plastic bottles filled with water from a distant tropical island? At the [Michael] Milken Institute‘s global conference this week, organizers chose to do the latter, providing speakers with bottles of Fiji Water. The irony wasn’t lost on attendees: “At a Milken Global Conference panel on water supply. The speakers are all drinking Fiji bottled water. Aaaargh,” tweeted Paul Hyneck. Fiji, need we remind you, is an island where water supplies are scarce and locals have struggled to find clean, reliable supplies of drinking water. Meanwhile, Fiji Water owns the rights to the island’s largest underground aquifer, drawing water into its diesel-fueled factory and bottling it using heavy-weight plastic. All this makes having Fiji Water at a panel about “the most creative solutions being attempted to meet the water challenge in the United States and around the world” hard to swallow.

 

 

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Thank you!

We didn't know what to expect when we told you we needed to raise $400,000 before our fiscal year closed on June 30, and we're thrilled to report that our incredible community of readers contributed some $415,000 to help us keep charging as hard as we can during this crazy year.

You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

The months and years ahead won't be easy. Far from it. But there's no one we'd rather face the big challenges with than you, our committed and passionate readers, and our team of fearless reporters who show up every day.

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